![]() Marketing Perspective | Engineer’s Words |
| Major breakthrough | It didn’t blow up |
| The result of years of intensive research | Discovered by accident |
| Project behind schedule due to unforeseen problems | Didn’t feel like working on it |
| The design will be finalized in the next reporting period | We hope to get started on the project next week |
| The test results are extremely gratifying | We don’t have a clue as to why it worked |
| A fresh approach is being taken to the problem | We hired a new guy |
| The entire concept will have to be abandoned | The only guy that understood the whole thing just quit |
| Preliminary results are inconclusive | It blew up |
| Modifications are underway to correct certain problems | It blew up again |
| Under consideration | Never heard of it |
| Under active consideration | Looking in the files for it |
| Expect action to be taken immediately | Don’t call me, I’ll call you |
Kinetic Energy Ventures 